From lawyer to insect farmer: Malaysian entrepreneur touts roasted crickets as healthy, sustainable snack
28 Jul 2019
KUALA LUMPUR: Large blue containers containing around a million crickets filled a shophouse in Kuala Lumpur. The entire unit is fully sealed like a prison, with all windows closed. There is no air-conditioning or electric fan so that the environment is warm, humid and dark all day.
When Mr Kevin Wu opened the door of his farm in Petaling Jaya, a chorus of chirping crickets was immediately heard.
While crickets may be pests for some, Mr Wu is turning them into a niche business – food for human consumption.
“They’re crispy and fill you up quickly. They (consumers) would never know until they have tried,” said Mr Wu, founder and CEO of his company Ento.
“We have a lot of return customers who are conscious about their health and fitness. Our snacks keep them full for longer, because crickets are really high in fiber - four times the fiber (amount as compared to) oatmeal," said the 26-year-old.
"So instead of four handful of nuts, they have one handful of crickets and they will feel full for longer.”
Mr Wu's journey from law to cricket farming was a recent one.
As a trained lawyer, he was called to the Malaysian Bar as an Advocate & Solicitor in 2018, but decided to pursue his passion in sustainability and entrepreneurship.
“Law wasn’t really for me, I’ve always been drawn to the entrepreneurial lifestyle and the nature of the job,” said Mr Wu, who also operates a furniture retail company.
“Law is great, it’s something I really enjoy and I have lots of friends in law but it wasn’t for me. It was a personal decision,” he added.
QUEST FOR SUSTAINABLE FOOD
He decided to open a cricket farm was after reading a United Nations article on food sustainability, which proposed insect protein to feed the growing world population.
“Consumers should move towards healthy options and sustainable options, we are trying to be part of the solution to food sustainability,” said Mr Wu.
He saw cricket as an avenue because farming would not require a lot of feed, and can be conducted in a small space. Mr Wu also noted that land is relatively cheap in Malaysia, and it has a comparative advantage over other countries due to its natural tropical climate to breed the insects.
Less feed, water, land and greenhouse gases will be needed for a cricket farm, as compared to a cow farm for example, Mr Wu remarked, making it a more environmentally-friendly protein-packed option.
“The farm is in a quiet part of Kuala Lumpur. Because this is a pilot farm, it has to be close to where all of us live, instead of something really far out. This shophouse is ready-built, quite convenient and suitable for urban farming,” he said.
"BEST WAY TO GET PEOPLE TO EAT INSECTS IS TO LET THEM TRY"
Mr Wu is cognizant of the natural aversion of many people to eating insects. But he wants to persuade them to move away from following “the western diet” and explore the footsteps of people from fellow Southeast Asian countries – like Thailand, Cambodia and Laos – who eat insects as part of their staple diet.
“In fact, most of the people around the world are already eating insects as part of their diet, but it's not mainstream in western countries, and these are the countries that are influencing cultures around the world,” he noted.
“The best way to get people to eat insects is to let them try. It’s not an overnight change, it will take years, but I think we’re playing a big role in the future,” he added.
“There’s more awareness, but for developing countries like Malaysia, it’s tough to get everyone on board. But we believe the attitudes will change, we will just start small and work on one customer at a time,” said Mr Wu.
“It has been quite an enjoyable journey and it’s stressful, but I believe we’re building something great for the future.”
Original article here.